Chanukah and Black Friday. They go together like latkes & sour cream. That eight day Jewish holiday of lights and Chanukah gifting for friends, family and coworkers is one of the biggest shopping seasons on the Jewish retail calendar, aided in no small part to Black Friday and Cyber Monday. But standing out in an Amazon-first world is challenging; over 50% of holiday shoppers are convinced that Amazon and Walmart alone will have the best holiday deals this season for any holiday.

So how can Jewish retailers – online and brick & mortar – with an eye on December 2nd, the first night of Hanukkah, adapt to capture a larger share of shoppers wallet for Chanukah gifts this Black Friday / Cyber Monday weekend. Ironically, in order to go big in Chanukah food, toys and gift sales, you have to focus on a lot of little improvements. Here are 10 smart ways to win Chanukah gifting season and profitably leverage Black Friday, Cyber Monday and beyond.