How Kosher Brands can Beat Amazon | Kosher Marketing 101

Just look in your local Jewish newspaper: Kosher marketing was humming along nicely. Until Amazon bought Whole Foods, that is.

Now, in the age when millions of customers purchase and receive electronics, clothing, furniture and groceries (Kosher and not) within hours from Amazon, the kosher food industry will not be immune to the repercussions of Amazon’s purchase of Whole Foods. With already slim margins, Kosher food & wine brands will need to understand how to sell on (or off) Amazon while still generating a profit.

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