With Pesach a few days away, it’s comforting to put your head down and take a much-needed holiday break from the COVID-19 fallout. But eight days, four cups of wine and dozens of meals later, what’s next? What should you prepare for?
Just look in your local Jewish newspaper: Kosher marketing was humming along nicely. Until Amazon bought Whole Foods, that is.
Now, in the age when millions of customers purchase and receive electronics, clothing, furniture and groceries (Kosher and not) within hours from Amazon, the kosher food industry will not be immune to the repercussions of Amazon’s purchase of Whole Foods. With already slim margins, Kosher food & wine brands will need to understand how to sell on (or off) Amazon while still generating a profit.
Mazal tov to me; I’m officially a Jewish influencer! I just connected with a Fiver freelance who promised to get me 100,000 Instagram followers in ten days. That makes me a Jewish influencer, right? Not so fast.
The dog days of Jewish summer marketing are here.
Jewish advertising shrinks, Kosher businesses leave town and set up shop in the Catskills, and Israeli tech companies retool in preparation for the fourth quarter holiday season. So what’s a Jewish marketing agency to do during the months of July and August? Lots. Here are three summer marketing strategies we help Jewish marketers focus on this season.
2019. End of the year. Traffic is light, half your office is on PTO, and the weather is too cold to stay outside for long. Which means it’s the perfect time to sit down at your desk and think about your Jewish, Kosher and Israel marketing strategy for 2019. And we’ve got five marketing trends for 2019 that are worth taking a look at.
Chanukah and Black Friday. They go together like latkes & sour cream. That eight day Jewish holiday of lights and Chanukah gifting for friends, family and coworkers is one of the biggest shopping seasons on the Jewish retail calendar, aided in no small part to Black Friday and Cyber Monday. But standing out in an Amazon-first world is challenging; over 50% of holiday shoppers are convinced that Amazon and Walmart alone will have the best holiday deals this season for any holiday.
So how can Jewish retailers – online and brick & mortar – with an eye on December 2nd, the first night of Hanukkah, adapt to capture a larger share of shoppers wallet for Chanukah gifts this Black Friday / Cyber Monday weekend. Ironically, in order to go big in Chanukah food, toys and gift sales, you have to focus on a lot of little improvements. Here are 10 smart ways to win Chanukah gifting season and profitably leverage Black Friday, Cyber Monday and beyond.
