Welcome

to Henry Isaacs.

We're a digital marketing, social media and creative advertising agency.
Our motto: Strategy First. Creativity Always.
Our specialty: Jewish & Kosher marketing strategies.

4 Ways to Succeed in Digital Marketing. Fast.

4 Ways to Succeed in Digital Marketing. Fast.

The holiday season is right around the corner. If you’re focused on standing out from the clutter, you inevitably need to think digital. But are you truly prepared to dive in to digital, track your investment and make educated data-driven decisions? Let’s find out. Here are four ways to get your business started down the […]

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8 Summer Strategies to Refresh Your Marketing

8 Summer Strategies to Refresh Your Marketing

Ah, summer. A time for beaches, sun, vacations, frisbee and baseball. For the business owner, however, it’s time for summer school. The summer is the best time to refresh your marketing strategy with the information you’ve gained from the past six months. What’s worked? What hasn’t? What are you dropping? What are you increasing? You’ve […]

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Why Content Marketing Will Change Your Marketing Forever

Why Content Marketing Will Change Your Marketing Forever

Content is king. Ever have that moment when you realize you got more sales from your article than you did from your advertising? That pretty much means you should look into content marketing as your top marketing tool. Content marketing is the fastest growing field in marketing. Over 50% of marketers this year plan to increase spending on content […]

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Six Reasons Why You Need Media Buying

Six Reasons Why You Need Media Buying

One of our biggest media buying advantages that we bring clients is our media-side expertise. We’ve been on the “selling ads” side for a long time and we know the Jewish media landscape, structure, pricing and flexibility extremely well.   You may still think, however, why can’t I negotiate, place and track my advertising myself? […]

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What To Learn From The Israel Photoshop Law

What To Learn From The Israel Photoshop Law

When advertising negatively affects the viewers perception of your brand or your target market, it’s time to reconsider the  messaging. The fashion industry has come under intense criticism for blurring the lines between actual beauty and Photoshopped beauty. On the flip side, fashion conglomerates invoke free speech as their right to display models however they’d […]

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Four Marketing #Fails You’re Probably Making Right Now

Four Marketing #Fails You’re Probably Making Right Now

Running a small business or non-profit is a tough these days. The dismal economy created a lack of willingness to spend or donate. Etsy & eBay are creating online “local shops” that replace brick & mortar stores. Mobile apps are creating an easy way to shop at big box retailers over local retailers. Kickstarter & […]

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Seven Trends in Jewish Marketing

Seven Trends in Jewish Marketing

It’s 2015. And that means it’s time to re-evaluate your Jewish marketing & communications plan. Your focused on ensuring your business or non-profit is at the forefront of people’s minds in print, digital & social media channels. So here’s 7 Jewish marketing & communication trends relevant to the Jewish community you should be aware for […]

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Ditch the designer. Get a marketer.

Ditch the designer. Get a marketer.

Nothing says bad business and lost investment like an advertisement that doesn’t do what it’s supposed to do, which is bring in business. I’ve met clients who go through painstaking troubles to hire graphic designers to create the most eye-catching ad possible – the problem is many Photoshop, InDesign and Illustrator graphic designers lack the one tool […]

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Six Email Marketing Tips

Six Email Marketing Tips

According to McKinsey, email marketing is one of the most effective methods of customer acquisition. So then why do so many Jewish businesses and non-profits struggle with it? And why do they still stick with static newspaper campaigns that don’t drive any sales or awareness? Both are great questions. And we have six answers for you that […]

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